|
Graphic designers have long been involved in web design. Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with web developers to create both the look and feel of a web site and enhance the online experience of web site visitors. In the job field, companies these days look for someone who can do both graphic and web design.
There is a great deal of argument in the professional design community about whether or not this trend is positive. Although it has created new job opportunities for skilled graphic designers, it has also created a glut of web designers who think they can do graphic design but really have little artistic talent. It is important for designers to understand the intricacies of the other medium before offering the skill as a professional service
Logo Design
The logo is one aspect of the brand of a company or economic entity, and the shapes, colors, fonts and images are usually different from others in a similar market. Logos may also be used to identify organizations or other entities in non-economic contexts.
Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often. |